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Exclusive interview with Paul Smith : The Digital Era

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Exclusive interview with paul smith his story, life and future in 10 episodes 9. paul smith : the digital erainterview with paul smith :i have an instagram account which i do personally. i’m always getting into trouble with my staff because it’s never about fashion, it’s always about a tree or a church, or something, but of course all the people adore that. what had happened because all the world is homogenized now, instagram was originally like a visual diary, and now it’s a tool for the big brands to show the latest shoe or something. so in a way it cancels itself out, it doesn’t become special because everybody is doing it. in terms of my personal life i don’t have an email address, nor does my wife, we don’t have a computer, she doesn’t even have a telephone, it’s not because we are luddite, we are not stone age, it’s because we have a good office with lots of people, the company is very modern in communication and it, just personally if i had to spend the whole day on the computer, i would never do any work. (music free : bandit & nikit)