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Innovations
Timberland launches new digital experience, TimbsTrails
Perfect Corp launches virtual jewelry try-on for rings, bracelets
L'Oréal teams up with Alphabet-owned Verily to develop research programmes on “skin health”
Adidas Originals and Prada link up again, this time for metaverse project
Gucci taps Superplastic for NFT, ceramic artwork collection
Ralph Lauren unveils innovative RLX Clarus Polo Shirt for 2022 Australian Open
Meta-works: Online universe becomes lab for real-life products
Gap launches first NFT collection
H&M launches first ever virtual fashion collection
Balmain links with Barbie for RTW collection and NFTs
Perfect Corp launches AR virtual try-on for watches
Paris Hilton launches metaverse business on Roblox
Volumental footwear fit tech firm raises $13m for expansion drive
Forever 21 enters the metaverse offering store management experience
Forever 21 launches shop management simulator on Roblox
Lee Jeans debuts virtual store
PVH and Bestseller team up with Ecovative to explore fashion potential of mushrooms
Livebuy gets new funding as video shopping grows fast
Tommy Hilfiger has created a virtual clothing collection for Roblox
Dior introduces Lucibel beauty tech masks into Cheval Blanc spa
Safilo uses new 3D tech to customise Smith eyewear
BoohooMan takes deep dive into NFTs for first time
Ralph Lauren unveils holiday experience and digital fashion collection on Roblox
Peelsphere wins first prize for green innovation at Kering Generation Award
Fortnum & Mason names Burberry's Robertson to new post, aims for innovation
Valentino in gaming link with Drest for party collection
Balenciaga planning launch of department dedicated to metaverse
Italian fashion group OTB sets up metaverse company BVX
JW Anderson and xydrobe unveil #harrystylescardigan as their first NFT for auction
VNTANA partners with Joor, launches first 3D and AR sales platform
Kering Eyewear launches digital platform to assess value chain’s environmental impact
Richemont moves entire enterprise IT infrastructure to Amazon's AWS
Success of virtual influencers in Asia foreshadows metaverse
H&M unveils vegan collection via fashion show in Animal Crossing
Nike files trademarks for virtual use
Manolo Blahnik opens a virtual museum for the brand's 50th anniversary
Globe-Trotter launches digital customisation service with SmartPixels
Ray-Ban launches first NFT eyewear in history
Ted Baker links with Animal Crossing to preview AW21 collection
H&M is testing a blockchain-based clothing rental service
Zalando shakes up creative photography with 'virtual location' technology
Italian fashion group OTB joins LVMH-led blockchain platform
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